Heritage of establishment - if any. - pick at start as only seed argument? Seems reasonable.
Name of the establishment - pull from names (Taverns?heritage=) Can select another option from a list or select "More options"
The Owner/Proprietor/etc: Same heritage as bar, name, personality, characteristics. Can select another owner and family from a list or select "More options" - changes the family members' last names
Family and co-workers both with specified jobs. Same or different. - Can hit a button for these to be rerolled.
Patrons, locals and travelers. Names, professions, characteristics. Does these in groups. Can reroll, add a group, delete a group or individual. Can also specify a profession or class for an individual addition [add an individual]
quality of the food - pull from food.api allowed values - Randomly chosen, but can select from a list. Will cause menu to change.
types of food & drink items available. "dessert", "snack", "drink", "side", "main"
or perhaps just type of establshment -- but does this relate to the name? inn vendor pub alehouse tavern lounge taproom hall club resthouse guesthouse roadhouse
menu language? lol